• Messaging Solutions

• Insurance Solutions:

The intermediaries in the insurance business and the distribution channels used by carriers will perhaps be the strongest drivers of growth in the sector. Multi-channel distribution and marketing of insurance products will be the smart strategy for the global market. While tied agents will continue to play an important role in distribution, alternative channels like corporate agents, brokers, and bancassurance will play a greater role in distribution. Firms will need to forge relationships with the partners for strategic advantage. They need to have strong partner relationship management. For example, local partners may have strong distribution channel in their line of business. That can be used to sell insurance also in a cost-effective manner.

The movement is more likely to be led by those who adapt. Banks moving towards cutting edge technology would have an upper edge in selling insurance products. At present, 12 per cent of the world's insurance products are sold through the Internet, a figure likely to grow exponentially with a likely increase in customer usage of the internet for their own research and product comparisons.

Other approaches, like call-center, direct marketing, telemarketing and the Internet will grow dramatically in importance over the next several years. These ensure direct contact with the customers. It will enable firms to acquire, retain and build loyalty among customers while lowering transaction costs. To make multiple channel delivery work, all channels must be integrated tightly to deliver on the promise of service anytime, anywhere. Information gathered by each channel must be combined to provide a consolidated view of the customer relationship and identify likely financial needs.

A customer accessing any channel should be recognized as a client and not required to provide information again. What's more, a client should be able to move easily from one mode of service to another (for example, from on-line to face-to-face to on-line) without disruption in service.

Insurance services offered using Messaging solution.

• Agents/Development officers:

• Alerts
• Lead generation based on customer
• Queries
• Business target related
• Commission related alerts
• Policy Web Gallery/Customer
• Web Gallery related
• Broadcast
• Launch of new plans
• Insurance sector related news etc.
• Meetings
• Competitions
• Pull-Push
• Premium calculators
• Policy/Customer Web Gallery related
• Commission related
• Proposal status
• Bonus information

• Employees:

• Alerts
• New mail in the mail box
• Business targets
• Meetings/appointments
• Broadcast
• Top managers can broadcast to a select group
• Fast dissemination of decisions
• Fast dissemination of Information
• Fast dissemination of news
• Pull-Push
• Business figures
• Performance of branches
• Collection figures