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GIS for Marketing in FMCG,
Retail:
Sales, customer
inventory, potential market segmentation
and demographic profile are the defining
factors for all industrial segments like
FMCG, Retail, Real-estate, Insurance,
Pharmaceutical. As most of this data has
geographical location, it becomes
important to use GIS for spatial
analysis.
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GIS for Banking and Insurance
(Market and Customer Analysis):
GIS help banks and
Insurance companies in various
functional Areas by providing support in
decision-making and strategic planning.
Analysis of demand (customers) and
supply (Financial products, Financial
services, Customer services through
branches and ATMs). Market segmentation,
classification of residential areas can
also be defined and analyzed.
Many realtors have
discovered the value of showing
available residential property on a map
prior to actually showing the client the
property. Many times the lack of a
nearby school or proximity to a busy
road/highway will disqualify the
property before it can be shown.
Conversely, proximity to a park,
greenbelt, or entertainment facilities
may practically presell a property.
Historical records, aerial
Photogrammetry, digitized property maps
actually depict the property in a
software. |
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Case Studies |
Learn how we assisted one of the
leading petroleum companies in
asset & disaster management
through GIS-SCADA technology.
Read |
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ADCC’s GIS-GPS solution helped
one of the leading steel
producing companies reduce
wastage through route
optimization and remote
monitoring.
Read |
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Learn how a GIS based property
locator solution assisted one of
the leading realtors in the New
York region.
Read |
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Learn how we assisted Gujarat
Police to successfully monitor
and track the famous Jagannath
Rath Yatra remotely.
Read |
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