• GIS showcase@ADCC

• GeoSuite For Business GIS solutions:

A geographic information system (GIS) is a very powerful business tool. Business GIS (Domain Specific solutions) customized to corporate requirements, holds immense potential for improving productivity of any organization. GeoSuite would efficiently assist in identification of new customers, optimize media campaigns, cutting costs, finding new retail distribution centers, manage diversified assets, aligning sales territories to utilize the sales force efficiently and monitoring business trends/performance spatially. It can answer important business questions by combining location-based information, like census, street and property data, with statistics collected on consumer categories.

• Business GIS applications are:

Retail outlet mapping with sales analysis and forecasting : more..
GIS for Marketing in FMCG, Retail : more..
GIS for Banking and Insurance (Market and Customer Analysis) : more..
GIS for real estate : more..

Questions like these can be answered easily:

• Where exactly is the high-income consumer group located?
• Are our retail outlets close to customer living places?
• Which retail outlet has maximum customers traffic?
• Are customers moving from a particular location?
• Where are the customers moving?
• Which locality has maximum no of double income families?

Your business's location can easily be analyzed with respect to your competitors.

Using Geographic Information in Business Geographic information can be put to many uses to give your business an edge over the competition.

• Develop Intelligent-marketing strategies by combining census, street, property and suburb information.
• Change analysis by finding new trends created by changes in the city like new shopping malls, café strips or major roads.
• Analyze sales pattern and trends vis-à-vis geography and retail network
• Matching distribution network match with consumer location
  Create maps that show changes in customer behavior through major censuses.
• Analyze and Reduce insurance risks using street maps and traffic accident statistics.
• Tailor access to your business according to location characteristics and statistics.
• Analyze competitors located vis-à-vis yours
• Gap analysis
• Links to CRMs